Disrupting the Search Marketplace

Danny Sullivan of the search engine land site does a nice job of parsing May search data here. His analysis nets out that in several cuts of the data, Google is continuing to dominate the search business. There is much speculation about whether threats to Google’s dominant market position will bubble up or be met head on.
Our inclination is that it will be a combination of shifting internet usage patterns and a shifting in the notion of what constitutes search. And we’ve always maintained that Google’s utility in some of the verticals that generate large cash flows is not great. In travel, classifieds, and services, Google does not offer a great user experience for either the advertiser or information seeker.
Read Write Web, has an interesting piece looking at 11 search trends that may disrupt Google. In general they are arguing that some of the areas that Google is dominant are very expensive areas to compete in and just not meaningful to end users. We at workhound.co.uk agree.