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Employer Branding: 3 Steps to a Competitive Edge
Safari Solutions Newsletter
April 2006, Volume #25
What impressions do candidates have of your company as an employer? Are they vague or misleading? If so, it's time to create an Employer Brand. Read on for suggestions!
Ann Clifford
Dos and Don'ts
Can you delete electronic resumes received from unqualified applicants?
(Answer provided at the end of the newsletter.)
Candidates Shop Employers!
Prospective employees are increasingly behaving like consumers when selecting an employer. Candidates research, compare, and shop prospective employers via the Internet in their search for employment. Knowledge has made them very savvy consumers/candidates.
What do candidates learn about your company on the web? Do you have a compelling message in the employment marketplace?
A positive employer brand differentiates you from your competition. It captures the essence of your company in a way that engages prospective employees. Your employer brand answers the question – “Why should I work here?”
To create your employer brand, take the following three (3) steps:
What Makes Your Company So Special?
Nearly half of all American workers (49%) indicate their company’s employer brand or image played a key role in their decision to apply at their respective workplace according to a 2001 Maritz Poll.
To attract top performers, your employer brand or message should answer these tough questions:
(Ann Clifford, President, Safari Solutions)
Safari Interview Tip
Try this question to learn what prospective employees value at work - “If you could wave a magic wand, what would your ideal opportunity look like?” Candidates should light up like a Christmas tree as they share what brings them joy!
Safari Success Story
DEFENDERDirect, recently embarked on an employer branding initiative at the collegiate level. In their quest to hire entry-level sales professionals, Terrance Arney, DEFENDERDirect’s VP of Sales, remarked, “We turned to Safari Solutions because of the long history of success we’ve experienced with their outsource recruiting services.”
Did You Know
The three (3) biggest job posting turnoffs to passive candidates are:
Safari Quiz
What was the single best source of New Hires in 2005?
Answer to Today's Dos and Don'ts
“Can you delete electronic resumes received from unqualified applicants?”
If you are a contractor or subcontractor doing business with the federal government, you may need to keep electronic resumes and obtain EEO demographic information on each applicant. A new “Internet Applicant” regulation, effective February 6, 2006, defines who an Internet applicant is and sets forth what records must be retained. Call your Safari Solutions consultant today to determine what you need to do to avoid penalties for non-compliance.
April 2006, Volume #25
What impressions do candidates have of your company as an employer? Are they vague or misleading? If so, it's time to create an Employer Brand. Read on for suggestions!
Ann Clifford
Dos and Don'ts
Can you delete electronic resumes received from unqualified applicants?
(Answer provided at the end of the newsletter.)
Candidates Shop Employers!
Prospective employees are increasingly behaving like consumers when selecting an employer. Candidates research, compare, and shop prospective employers via the Internet in their search for employment. Knowledge has made them very savvy consumers/candidates.
What do candidates learn about your company on the web? Do you have a compelling message in the employment marketplace?
A positive employer brand differentiates you from your competition. It captures the essence of your company in a way that engages prospective employees. Your employer brand answers the question – “Why should I work here?”
To create your employer brand, take the following three (3) steps:
Construct - Analyze current perceptions of your target audience.(Adapted from “Employment Branding,” Chris Johnson, Shaker.com. and “Employment Brand: Promise Only What Can Be Delivered,” Theresa Minton-Eversole, SHRM)
Experience - Align policies and practices with your corporate values.
Communicate - Tell your story clearly and consistently.
What Makes Your Company So Special?
Nearly half of all American workers (49%) indicate their company’s employer brand or image played a key role in their decision to apply at their respective workplace according to a 2001 Maritz Poll.
To attract top performers, your employer brand or message should answer these tough questions:
Does your company's website provide answers to these imperative questions? The “Careers” section of your website is an ideal place for candidates to find positive, compelling information about your company, its mission, its culture, and most importantly, available job openings!What makes your organization so special?
Why would anyone want to give up another job for the one you are offering?
What are you prepared to offer candidates in exchange for their services?
(Ann Clifford, President, Safari Solutions)
Safari Interview Tip
Try this question to learn what prospective employees value at work - “If you could wave a magic wand, what would your ideal opportunity look like?” Candidates should light up like a Christmas tree as they share what brings them joy!
Safari Success Story
DEFENDERDirect, recently embarked on an employer branding initiative at the collegiate level. In their quest to hire entry-level sales professionals, Terrance Arney, DEFENDERDirect’s VP of Sales, remarked, “We turned to Safari Solutions because of the long history of success we’ve experienced with their outsource recruiting services.”
Did You Know
The three (3) biggest job posting turnoffs to passive candidates are:
Unclear job titles No salary information Insufficient company information
Safari Quiz
What was the single best source of New Hires in 2005?
A. General Job BoardsClick Here for the Answer.
B. Employee Referrals
C. Organization’s Web Site
Answer to Today's Dos and Don'ts
“Can you delete electronic resumes received from unqualified applicants?”
If you are a contractor or subcontractor doing business with the federal government, you may need to keep electronic resumes and obtain EEO demographic information on each applicant. A new “Internet Applicant” regulation, effective February 6, 2006, defines who an Internet applicant is and sets forth what records must be retained. Call your Safari Solutions consultant today to determine what you need to do to avoid penalties for non-compliance.
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